King uses golf to challenge business world

Patrina King’s company, Golf Women Mean Business, and her book, "9 Holes, 9 Goals," are some of the ways King plans to bring more women onto the golf course and educate them on how to play “business golf” rather than “competitive golf” to gain new opportunities.

PHOTO: Contributed

By Brandon Bush

brandon@msgr.com

 

One Georgia woman is using her skills on the golf course to change the business world.

Eatonton native Patrina King, founder and CEO of Golf Women Mean Business, is creating a unique approach to networking and building business relationships in her book titled “9 Holes, 9 Goals.”

“‘9 Holes, 9 Goals’ is really for the beginner golfer who wants to build relationships on the golf course but don’t know how,” King said. “A lot of times, people say, ‘Go take a lesson and just go play,’ but then they don’t know how to invite people. When they do invite them for business purposes, they don’t know what to do.”

“9 Holes, 9 Goals” takes readers through King’s story, beginning with a business opportunity she lost by not knowing how to conduct business on the golf course. The book goes on to walk the reader through nine holes of golf, detailing what to do and say along the way and even how to retrieve information from a potential business partner.

According to King, nine holes of golf is roughly two-and-a-half hours of uninterrupted time. She added it’s often hard to keep somebody’s undivided attention for that long. King said golf was a distraction, but a “good distraction” that kept participants focused while still building relationships.

She also said golf is a way to see how potential business partners react to things going wrong (i.e. missing a shot) and determining if they want to conduct business with them.

King first learned how to play golf from her father and often practiced at the Uncle Remus Golf Course in Eatonton. After playing in high school, she was offered several scholarships but decided to forgo playing at the next level due to very few female golfers playing in college.

King has played little golf since graduating high school, and when she eventually started her first business – a background investigation company – she needed to network with important decision makers, and luckily knew exactly where they liked to hang out.

“Once I needed some business, I started to go back to the golf course,” King said. “I met a CEO of a network in Atlanta, and he let me play nine holes with him. I was playing ‘competitive golf’ versus ‘business golf,’ and I beat him bad. He never followed up with me afterwards. I talked to my dad and figured out that you don’t beat the person you want business from. I wasn’t getting to know him; I was trying to let him see how good I was.”

King said losing that opportunity inspired her to start her next business, called “Golf Women Mean Business,” to teach women how to make the most of potential business opportunities via the golf course. She described how women don’t often get opportunities such as these because they don’t know what to do, and both her company and her book seek to alleviate that problem.

King is currently using her company to plan three-day retreats for teaching women about golf, and is also in the beginning of a book tour to promote “9 Holes, 9 Goals.” She is currently working to expand the program and “get more women on the golf course,” hoping that other women will be better prepared to handle potential business opportunities than she did.

“When I show up to a golf tournament, people are surprised,” King said. “I need to make that more normal.”

“9 Holes, 9 Goals” is available for purchase on www.golfwomenmeanbusiness.com and on Amazon.com.  

Rate this article: 
Average: 1 (2 votes)
Breaking News: 
No